Samsung SDS showcased its ambitious full-stack artificial intelligence (AI) service strategy at its annual REAL Summit in Seoul. The strategy, detailed by CEO Lee June-hee, aims to empower businesses across various sectors to navigate the complexities of AI transformation effectively. Lee emphasized the importance of a reliable IT partner, highlighting the challenges of verifying AI implementation and identifying suitable use cases. Samsung SDS positions itself as that partner, offering a complete solution from robust cloud infrastructure to seamless system integration and expert consulting services.
Central to the strategy are two key platforms: FabriX, a generative AI platform connecting multiple language models to enterprise systems, and Brity Copilot, a generative AI assistant designed to streamline workflows. Brity Copilot’s functionality will expand to include real-time translation, scheduling, and automated responses, enhancing productivity and efficiency. The company’s approach is underpinned by years of AI consulting expertise and extensive implementation experience, ensuring a smooth transition to AI-powered operations for its clients.
Illustrative client success stories from KB Financial Group, Wonik, and Upstage were presented, showcasing the practical application and effectiveness of Samsung SDS’s solutions. Strategic partnerships with global giants such as SAP and Dell Technologies further solidify Samsung SDS’s market position. The company recently became Korea’s first SAP Premium Supplier, offering private cloud ERP solutions with guaranteed Korean compliance and data sovereignty. This collaboration underscores Samsung SDS’s commitment to meeting the unique needs of the Korean market.
Samsung SDS emphasized the flexibility of its full-stack approach. While acknowledging that a complete end-to-end solution may not always be ideal for every client, the company’s strength lies in the individual robustness of each layer of its service. This enables tailored solutions that cater to diverse needs and ensure competitiveness across all technology aspects. This strategy positions Samsung SDS as a leading provider of comprehensive and adaptable AI solutions.
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